Dami
← ProductionsIndependent product
ServPad

The operating systemfor the 10-person business.

A lightweight CRM and Field Service Management platform built for solo operators and small home-service teams that need serious operational tools without enterprise software complexity.

From first leadto money in the bank.

Product Designer × Product DeveloperField Service Management / CRM / SaaS
  • Product Design
  • Product Development
  • CRM
  • Scheduling
  • Automation
  • Payments
  • Mobile Field UX
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ServPad marketing site — the promise made to small service teams
ServPad marketing site — the promise made to small service teams
01
The Idea

Small business doesn’t mean small operations.

Home-service businesses still need to capture leads, schedule work, communicate with customers, dispatch technicians, send estimates, collect payments and build their reputation.

But many field-service platforms are designed around much larger organisations. That creates an awkward choice for small operators: piece together several disconnected tools, or pay for a large system filled with functionality and pricing structures that don’t fit the way they work.

ServPad was designed around a different question: what would Field Service Management look like if we started with the 1–10 person business?

02
Who It’s For

Built for the people actually doing the work.

Recurring Services
  • Lawn care
  • Cleaning
  • Pool maintenance
  • Pest control
Home Systems
  • HVAC
  • Plumbing
  • Electrical
  • Appliance repair
Indoor & Outdoor Projects
  • Handyman services
  • Pressure washing
  • Painting
  • Junk removal
  • Garage doors
Mobile & Specialty Services
  • Auto detailing
  • Mobile pet grooming
  • Locksmithing
  • Furniture assembly
Getting a business into the system
Sign-in — the front door for owners and technicians
Sign-in — the front door for owners and technicians
Guided setup — business profile, services, tax and lead sources
Guided setup — business profile, services, tax and lead sources

Don’t grow the admin.Grow the business.

ServPad is designed around helping a small team handle more work without proportionally increasing administrative overhead.

03
The Job Lifecycle
  1. 01Lead
  2. 02Booking
  3. 03Estimate
  4. 04Job
  5. 05Dispatch
  6. 06Completion
  7. 07Invoice
  8. 08Payment
  9. 09Review
Lead Capture & Booking

Don’t let the first interaction become admin work.

The goal is to get useful information into the system from the beginning rather than requiring someone to manually reconstruct the lead later.

  • custom intake forms
  • direct booking links
  • QR-code lead capture
  • customer photo uploads
  • missed-call lead capture workflows
Estimates & Quotes

Turn interest into an approved job.

Businesses can create interactive estimates and pricing options that customers can review and approve digitally.

The workflow can support upsell choices before turning the accepted estimate into actual work.

Quote detail — send to customer, view link, or convert straight into a job
Quote detail — send to customer, view link, or convert straight into a job
Scheduling & Dispatch

The office and the road should share the same truth.

Jobs can be scheduled through an integrated calendar while technicians use the mobile experience to see where they need to be and what needs to happen.

  • daily routes
  • customer history
  • job information
  • clock in / clock out
  • GPS verification
  • job checklists
  • completion photos
Job schedule — calendar and map view of the day’s work
Job schedule — calendar and map view of the day’s work
Customer Communication

Communication that doesn’t require remembering to communicate.

Automated SMS and email workflows can keep customers informed before appointments and reduce the amount of repetitive communication handled manually by the business.

Invoicing & Payments

Finish the job. Send the invoice. Get paid.

Completed work can move directly into invoicing. Businesses can generate professional invoices, send them to customers and automate payment follow-ups.

ServPad Pro integrates Stripe so businesses can accept card payments directly through their invoices.

Subscriptions — recurring service agreements and their billing cycles
Subscriptions — recurring service agreements and their billing cycles
Reputation

The job isn’t finished when the technician leaves.

Post-job workflows can trigger satisfaction surveys and review requests, helping businesses turn completed work into reputation and future demand.

Marketing attribution also helps operators understand which channels are generating valuable jobs.

04
Product Architecture

One customer journey. One connected system.

  1. 01Customer
  2. 02Lead
  3. 03Estimate
  4. 04Job
  5. 05Visit / Technician
  6. 06Invoice
  7. 07Payment
  8. 08Review
The system in use
Daily dashboard — requests, quotes, jobs, invoices and the week ahead
Daily dashboard — requests, quotes, jobs, invoices and the week ahead
Customer records — leads and active jobs in one place
Customer records — leads and active jobs in one place
Supporting systems
Scheduling
Communication
Files
Team
Marketing
Automation
05
Business Model

Useful before you pay for it.

ServPad uses a freemium model designed to make the core operational system accessible without charging businesses for every person they add.

Free — $0/month

Core operational tools: customers, quotes, invoices, job tracking and team members. Light ServPad branding remains on outgoing documents.

Pro — $49–$67/month

Adds capabilities including direct Stripe card payments and removal of ServPad branding.

06
Product Philosophy
01 — Small teams deserve real software.

“Simpler” should mean focused, not incapable.

02 — Automate the admin.

The product should remove repetitive work rather than introduce more software maintenance.

03 — Follow the job.

The data model and experience should follow the natural lifecycle of work rather than forcing the business to adapt to the software.

07
Outcome

A product built around the whole job.

ServPad brings lead capture, CRM, estimating, scheduling, field operations, customer communication, invoicing, payments, reviews and marketing visibility into one connected product designed around small service teams.

For my portfolio, ServPad represents something particularly important: the ability to move from identifying a market/product problem to defining the experience, designing the system and building the working product.

From ideato interfaceto systemto product.

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